My B2B software solution is excellent – why is it so hard to sell it overseas?
A common phenomenon I encounter in my work meetings with B2B software companies and startups is the frustration of founders, CEOs and sales managers that
7 Top Marketing Automation Tools for SMBs
Today we host an article by Mersad Berberovic from Leadpath: What are the best marketing automation tools for today’s small to medium businesses? If you
The B2B Marketing Olympics – Unlocking the Secrets of Local Markets
USA Vs Germany Vs China Vs Japan Vs Colombia We are happy to invite you to our next event – The B2B Marketing Olympics –
The main reasons startups fail
Geektime published a survey listing the main reasons startups fail. Quickly glancing at the survey shows that “bad marketing” is responsible for only 15% of
How Can an International Marketing Plan Save You More Than $14000
Most of you reading this, including founders and executives of startup and B2B software companies, have already read an article or post, heard a lecture
In which arena are you competing when internationally marketing your B2B software?
B2B startups, and even more established companies, that develop innovative products are very focused on the product and its development. These companies have invested all
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