Your Product Is Not Your Moat Anymore
March 8, 2026
Why SaaS and AI Startups Must Master Go-to-Market or Risk Disappearing For nearly two decades, software startups believed in a simple formula. Build a great
Why SaaS and AI Startups Must Master Go-to-Market or Risk Disappearing For nearly two decades, software startups believed in a simple formula. Build a great
Why should you target a specific type of customer and how is it done?Six methods to help you differentiate yourself from the competition and increase
Do your product and overall global marketing strategy target the bigger deals? If so, you need to effectively prepare for Enterprise sales. We are happy
One cornerstone of a marketing strategy is defining the target customers. Determining the target customers affects the characteristics of the sales process and therefore also the preparation
Many of the B2B software and start-up companies I meet with have plans to expand their activity and enter international markets, based solely on their
“Our system is flexible,” “We are very flexible,” “The system’s flexibility makes it suitable for any type of client” – do these messages sound familiar?
One of the issues that B2B software companies, which are seeking to market their products in international markets are struggling with, is whether it is
Geektime published a survey listing the main reasons startups fail. Quickly glancing at the survey shows that “bad marketing” is responsible for only 15% of
Most of you reading this, including founders and executives of startup and B2B software companies, have already read an article or post, heard a lecture
B2B startups, and even more established companies, that develop innovative products are very focused on the product and its development. These companies have invested all
