Beam Global’s Fireside Chat Series – Radix Technologies

B2B Software Marketing

How a YouTube video with only 50 views has transformed this bootstrap self-funded company from a local IT integration vendor into an international software company selling to the biggest device OEMs and manufacturers.

Watch this interview of Beam Global’s Fireside Chat Series, where CEOs share secrets of global B2B software marketing – with Michael Shoham, co-founder and CEO at Radix Technologies. Listen to the story of how a YouTube video with only 50 views has transformed this bootstrap self-funded company from a local IT integration vendor into an international software company selling to the biggest device OEMs and manufacturers.

Learn:

  • How they support fleets with hundreds of thousands of devices
  • The way they have identified Android as the up and coming mobile operating system
  • How they price their products
  • Their dilemma of being the best versus being the first
  • How tradeshows are working for them
  • Their free to use offering of distance learning classroom management and remote device management platforms – addressing a particular need in the social distancing era.

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Beam Global, a marketing consultancy and strategic planning firm headed by Ori Ainy, advises B2B high-tech and software companies and startups on international marketing, sales, and business development and provides sales execution services. Beam (illuminate) in Beam Global refers to companies, which, even if they are small and unknown, can compete with large international companies by gaining global exposure and by projecting an image of up-and-coming professional big-league players that have the potential to lead in their field.

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