Category: Channel partners
A common phenomenon I encounter in my work meetings with B2B software companies and startups is the frustration of founders, CEOs and sales managers that
Most B2B software companies I work with seek to identify distributors, resellers or other channel partners in order to promote their products in relevant international markets.
How Will You Make Distributors Want to Work with Your Company and Successfully Sell Your Products in Global Marketing?
Appointing distributors in B2B start-ups and software companies is rather common. In a previous article, we listed the 5 Most Deadly Mistakes of B2B Start Ups
The 5 Most Deadly Mistakes of B2B Start Ups and Software Companies When Locating and Recruiting Distributors Abroad
Most start-ups and software companies in the B2B field recruit distributors abroad. The benefits are clear, and the following can be included as the major
International high-tech companies wishing to extend their global reach to new territories may opt for building up indirect sales channels. Using distributors is a common