How should ISV/SaaS vendors reach, attract, onboard & build profitable partnerships? Which channel partner myths harm your global business? We are happy to invite you
How this company, that has developed a cloud solution which is taking personalization to the extreme, handled their product-market fit process and why eventually did
Leading local cloud recruitment system vendor was looking for years to pave its way into global markets. Watch closely the lessons they have learned. Watch
A common phenomenon I encounter in my work meetings with B2B software companies and startups is the frustration of founders, CEOs and sales managers that
Most B2B software companies I work with seek to identify distributors, resellers or other channel partners in order to promote their products in relevant international markets.
Any reasonable person would tell you that this statement has a built-in contradiction. In a live survey that I conducted during one of my lectures
Appointing distributors in B2B start-ups and software companies is rather common. In a previous article, we listed the 5 Most Deadly Mistakes of B2B Start Ups
Most start-ups and software companies in the B2B field recruit distributors abroad. The benefits are clear, and the following can be included as the major
International high-tech companies wishing to extend their global reach to new territories may opt for building up indirect sales channels. Using distributors is a common
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Beam Global, a marketing consultancy and strategic planning firm headed by Ori Ainy, advises B2B high-tech and software companies and startups on international marketing, sales, and business development and provides sales execution services. Beam (illuminate) in Beam Global refers to companies, which, even if they are small and unknown, can compete with large international companies by gaining global exposure and by projecting an image of up-and-coming professional big-league players that have the potential to lead in their field.
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