About Beam Global
Beam Global, a B2B global marketing consultancy and strategic planning firm headed by Ori Ainy, advises B2B high-tech and software companies and startups on international go to market strategy and provides sales execution services.
Ranging from small to medium-size companies, Beam Global’s clients include:
Who We Are
Guided by his conviction and experience that even small and medium businesses with limited resources can become successful, Ori’s goal is to steer his clients toward global development.
While the international sales arena offers vast growth opportunities for small businesses, it also poses certain risks and obstacles. Drawing on nearly 20 years of experience in executive marketing, sales and business development positions and marketing consultancy at B2B high-tech companies, Ori guides startups and small to medium companies as they take their first steps in penetrating global markets. With proven results in international sales, Ori believes that learning from others’ mistakes is a smart way to start.
Having formed a global network of contacts throughout the B2B software industry, Ori utilizes these contacts to help his clients establish their own network of distributors and find reliable business partners, while also saving precious time and resources.
Over the years Ori has expanded his international business development expertise by establishing proven strategic marketing procedures and techniques that have opened up new marketing channels, providing his clients with diverse business opportunities for penetrating new markets.
Beam Global is a member of the Israel Export and International Cooperation Institute and registered as a business development company. Ori consults and lectures on international marketing on behalf of the Israeli Export Institute, which has recently published his guidebook “Taking Your First Steps in Export.” He additionally consults for the Foreign Trade Administration and for the Division for Small and Medium Businesses – both part of Israel’s Ministry of Economy, reviewing marketing plans and assisting companies in planning and implementing international marketing strategies.
In addition, Ori collaborates with the startup ecosystem by lecturing at MindCET, an EdTech innovation center and by acting as a mentor and judge at MassChallenge accelerator startups evaluation panels.
What Client’s Say
Working with Ori was truly a pleasure! His invaluable insights on international marketing, sales and business development pertaining to the innovative e-paper print management system were extremely helpful to our company. Ori provided highly professional service, and met all of our deadlines, despite various constraints from our end. Ori additionally assisted us in establishing a solid marketing plan; obtaining funding; penetrating the U.S market; closing our first sale in India; and recruiting top distributors in Europe.
Beam Global‘s vast experience in international B2B marketing and thorough understanding of the software industry, was our springboard to our international expansion with our advanced hotel management system.
Through his professional approach, Ori devised and implemented a marketing strategy and marketing plan tailored to our organization, and which was also relevant to our international target markets.
Guiding us through our initial but critical international marketing steps, Ori was able to recruit esteemed thought leaders in the field and lead the signing of distribution agreements with business partners. He also implemented innovative marketing and sales techniques that were suited to our company, as we transitioned from local to global activity.
We are a cyber security company, which has been so far active in the B2C field only, and which has recently decided to strategically move and break into the international B2B markets. Beam Global lead an in-depth process of research of the cyber security market, setting a market strategy and building an international marketing plan for us. The deep understanding of how to build a marketing strategy for B2B software companies along with Ori’s extensive years of experience in managing international B2B sales, with their respective complexity, has helped us to establish ourselves as a leading global player in our area.
Shortly after Ori began working with Idea he quickly understood the nature of the market in which Idea operates, its complexity, and how its competitors operate. Drawing upon the company’s advantages, Ori was able to devise an international marketing plan tailored to our budget, to the company’s field of operation, and its groundbreaking archiving management technology.
Ori created an international marketing and sales infrastructure that enabled us, as a company just entering the global markets, to successfully compete in the industry with large and well-established enterprises. While establishing a network of distributors in Europe, Ori positioned us perfectly for penetrating European markets.
From our first meeting it was clear that Beam Global was willing and interested to learn about our company and work together. This was extremely important in order to portray our international marketing strategy in writing. Ori was extremely professional, comprehensive, met all the deadlines we set and an absolute pleasure to work with. I look forward to working with him again in the future.
Ori from Beam Global has helped us to build a marketing plan for penetrating into more markets abroad. Ori has conducted an in-depth international market research and has helped us to define and refine our marketing messages – with the aim of acquiring more relevant customers, in a broader scale and for the benefit of all parties involved. His rich experience in international B2B software marketing has contributed to continue our growth.
TriggerPlus has contracted the services of Beam Global, managed by Ori Ainy, to replicate its local market success with its event management system in the international markets.
As our go-to-market strategy is to extend our presence via channel partners, we’ve opted for Beam Global distributor recruitment program, based on Ori’s expertise in recruiting B2B software distributors globally as well as continuous channel management.
Ori has located for us potential distributors of high quality, introduced our offering professionally and with his assistance we are starting to sign distributorship agreements.
As with many start up teams in the area of B2B software, we’ve started with a strong technological background, but with hardly any business or marketing experience. Beam Global has been accompanying us for quite some time, helping us to close the gaps. In a professional fashion and with unlimited passion and devotion, Ori is guiding and helping us to promote our company and in executing our go-to-market.
Beam Global has helped us at the time that we were considering introducing device management solutions, which we are developing, into new fields in the market. Ori Ainy has done an outstanding work by quickly, yet thoroughly, learning our company and by analyzing our products, markets, advantages and disadvantages compared to the competitors. He has devised for us a marketing strategy, which is based on his many years of experience in international marketing and in particular in the B2B software arena, leveraging our technological edge to expand into new markets.
At SignifiKa we’ve developed a Plug & Play accessibility solution for mobile apps. Ori from Beam Global has been very helpful in the initial stage of planning our international marketing activities, including the selection of the target territories and customers. Ori has also devised creative ideas and methods to execute our international go-to-market, based on his experience in the field of global B2B software marketing.
Ori helped us in preparing a professional marketing plan which he tailored to our B2B software company, and which was aimed at obtaining funding for our international activities. Ori demonstrated dedication and skillfulness, together with a deep understanding of the marketing needs of companies that wish to penetrate markets abroad.
Thank you for your thorough work! I have utterly enjoyed working with you. I especially learned a lot from you about how to prepare our company for export, and from the international market research you conducted in our field. I hope to use your consultancy services again in the future.
Beam Global has been contracted to prepare a marketing plan for the company. During his work, Ori has conducted a thorough research and prepared a comprehensive market review, including its size, trends and competitors.
Ori has analyzed our strengths and weaknesses compared to the competitors and positioned Diuk in the international marketplace and with respect to different territories and countries.
Ori has devised a marketing strategy and a working plan for the next years, which has been accepted by our management.
I’d like to mention, Ori’s commitment and professionalism throughout the entire work process.
Ori cooperated very well with the team now and has prepared and presented his work clearly and intelligently.
Ori has been of great help to us. To begin with, he has fully understood all our inherent business aspects and thereafter wisely guided us how to word and what to stress in our funding application. He was available throughout all the application process and did everything to help us submit the application on time. And indeed, we have obtained the funding! Thank you!
Ori Ainy from Beam Global fully understands the complexity and challenges of international sales. As our marketing consultant, Ori has helped us to consolidate our products and sales channels strategy of our new technology. Given the market data and mapping of key market players, Beam Global has decoded our global go-to-market strategy.
Beam Global ‘s professional and thoroughness working process with me and with all other professional industry leaders and market players along with Ori’s endless patience, is highly appreciated. I have obtained exactly what I needed in the area of B2B software marketing. Thank you.
We are an international EdTech company with worldwide offices and distributors. Ori Ainy from beam Global has conducted for us an advanced seminar on the topic of locating and managing distributors, during our annual sales meeting, where we present the company’s strategy and working plan. The seminar covered topics such as the relationship between strategy and sales channels, the challenges of managing channel partners, methods to locate distributors, the recruitment and onboarding process, principles and tips in channel management and common conflicts. It was an in-depth and thrilling seminar, with plenty of case studies and insights. It has equipped us with a handful of tips and tools to successfully locate and manage distributors worldwide.
Xpandion is a software company selling its solutions in international markets for several years. Ori Ainy from Beam Global has been very helpful by preparing for us an international marketing plan for a new market and by updating our current strategies and plans. Ori is a true professional in the international marketing arena. He has studied the company, researched the market and the exact product category to which we belong and proposed creative and effective ideas. Ori has helped us a lot and we recommend working with him.
We’ve contacted Beam Global’s services to submit a funding request from the Ministry of Economy in 2018, including the preparation of a market research and a marketing and sales plan. Ori has done an excellent job, which resulted in almost the entire budget of the application to be approved. I highly recommend using Ori’s services to prepare marketing plans for these programs.