Blog

Advanced Global Strategy and Smart B2B Marketing Tactics – Joining Forces

We are happy to invite you to our next event – Advanced Global Strategy and Smart B2B Marketing Tactics –Joining Forces – which will be held on November 14, 2018 at 9:30 AM at Oracle (Entrance B, 6th floor), 18 Aharon Bart St., Petah Tikva. In our gathering we will introduce various, sometimes surprising methods for creating competitive advantages that enable successful penetration of international markets. Our meeting will also include a session about one of the most challenging barriers that B2B companies [...]

The Paradise of Software Companies

The purpose of this paper is to encourage entrepreneurs, who are interested in entering a new venture and develop a product in the software field as well as founders and directors in existing software companies, who are coping with rather difficult sales challenges in general and international sales in particular – and show them the bright side. Some of the following complaints by many software companies may sound familiar to you: The potential customers show no initial interest in the [...]

Exhibition CEBIT 2018 – to prepare in Hebrew and present in Germany

Exhibitions and conferences have been, and surprisingly are still one of the common B2B marketing channels CEBIT 2018 changes format and turns into a stage for innovation in the field of information security as well. This year, the exhibition moved to the month of June and is held in a new format, turning into a huge festival of digital innovation. Accordingly, the security zone will be particularly large. What some the Israeli companies do not know is that the exhibition has [...]

My B2B software solution is excellent – why is it so hard to sell it overseas?

A common phenomenon I encounter in my work meetings with B2B software companies and startups is the frustration of founders, CEOs and sales managers that although they have an excellent product it is very difficult to sell it overseas. The frustration from this situation is particularly big when it concerns a product that has succeeded in the local market in Israel, so there is no doubt about the usefulness of the solution, its rich functionality and the company's delivery capabilities. [...]

7 Top Marketing Automation Tools for SMBs

Today we host an article by Mersad Berberovic from Leadpath: What are the best marketing automation tools for today’s small to medium businesses? If you are going to operate competitively, and stand a chance to survive and thrive in this economic environment, you’ve got to have automation. This is especially true when it comes to marketing. So, what are the top tools for entrepreneurs, startups, and SMBs? What Marketing Automation Can Do What is marketing automation really, what can it do for your [...]

The B2B Marketing Olympics – Unlocking the Secrets of Local Markets

USA Vs Germany Vs China Vs Japan Vs Colombia We are happy to invite you to our next event – The B2B Marketing Olympics – Unlocking the Secrets of Local Markets – which will be held on May 9, 2018 at 9:30 AM at Google Campus Tel Aviv, Electra Tower (Ampa Tower), 34th floor. Register here One of the most challenging aspects of global marketing is selecting the territories in which to market the products. It is a particularly interesting question in [...]

The main reasons startups fail

Geektime published a survey listing the main reasons startups fail. Quickly glancing at the survey shows that “bad marketing” is responsible for only 15% of cases, while looking at the other reasons in-depth (% of respondents who listed a specific reason) reveals a much more worrying picture: “We built a product and searched for a problem” (42%) – This is very common among Israeli startups, which have advanced technological skills but a lack of vision when it comes to identifying target [...]

How Can an International Marketing Plan Save You More Than $14000

Most of you reading this, including founders and executives of startup and B2B software companies, have already read an article or post, heard a lecture or were advised on the importance of creating a marketing plan for breaking into international markets. Despite the broad professional consensus in favor of creating marketing plans, it’s quite surprising to see that there are still small and medium-sized enterprises that do not bother investing in making international marketing plans. There are various reasons for this: [...]

In which arena are you competing when internationally marketing your B2B software?

B2B startups, and even more established companies, that develop innovative products are very focused on the product and its development. These companies have invested all of their capital, time and efforts into developing and improving the product. When they face difficulties entering international markets, they don’t seem to understand why it’s so hard to sell a product that is better than the competition, and why clients don’t simply realize it and just buy the product or at least start [...]

Should you sign a B2B software distribution agreement with overseas distributors?

Most B2B software companies I work with seek to identify distributors, resellers or other channel partners in order to promote their products in relevant international markets. This process is often undertaken without proper planning and preparation, and suddenly companies are left wondering whether they should sign a detailed distribution agreement or forego it entirely and work without a written agreement.  Read the full article which was published in Status - the  Magazine for Strategic and Managerial Thinking in this link .