Software marketing

Should I publish the price of my software in my website in B2B international sales?

One of the issues that B2B software companies, which are seeking to market their products in international markets are struggling with, is whether it is advisable to openly and transparently publish the software prices on the company's website. There are three approaches: The first approach holds that prices should not be publicized, fearing that customers would be deterred by the prices even before they make contact with the company as well as in order to prevent exposure of this sensitive [...]

Exhibition CEBIT 2018 – to prepare in Hebrew and present in Germany

Exhibitions and conferences have been, and surprisingly are still one of the common B2B marketing channels CEBIT 2018 changes format and turns into a stage for innovation in the field of information security as well. This year, the exhibition moved to the month of June and is held in a new format, turning into a huge festival of digital innovation. Accordingly, the security zone will be particularly large. What some the Israeli companies do not know is that the exhibition has [...]

My B2B software solution is excellent – why is it so hard to sell it overseas?

A common phenomenon I encounter in my work meetings with B2B software companies and startups is the frustration of founders, CEOs and sales managers that although they have an excellent product it is very difficult to sell it overseas. The frustration from this situation is particularly big when it concerns a product that has succeeded in the local market in Israel, so there is no doubt about the usefulness of the solution, its rich functionality and the company's delivery capabilities. [...]

How Can an International Marketing Plan Save You More Than $14000

Most of you reading this, including founders and executives of startup and B2B software companies, have already read an article or post, heard a lecture or were advised on the importance of creating a marketing plan for breaking into international markets. Despite the broad professional consensus in favor of creating marketing plans, it’s quite surprising to see that there are still small and medium-sized enterprises that do not bother investing in making international marketing plans. There are various reasons for this: [...]

In which arena are you competing when internationally marketing your B2B software?

B2B startups, and even more established companies, that develop innovative products are very focused on the product and its development. These companies have invested all of their capital, time and efforts into developing and improving the product. When they face difficulties entering international markets, they don’t seem to understand why it’s so hard to sell a product that is better than the competition, and why clients don’t simply realize it and just buy the product or at least start [...]

Copywriting that sells: An effective vehicle for your B2B marketing strategy

We cordially invite you to our upcoming event “Copywriting that sells: An effective vehicle for your B2B marketing strategy” – to be held on July 13th, 08:45 AM, at Google Campus Tel Aviv, 98 Yigal Alon St. Tel Aviv. The impact of your company’s strategic marketing plan on your bottom line is not always obvious. Nevertheless, a good marketing plan is an elementary factor for succeeding in the global B2B marketing arena. Once all your marketing efforts are aligned with your strategic [...]

The Alternative Pitch – Presentations and Software Demos that Actually Work

We cordially invite you to our upcoming event – “The Alternative Pitch - Presentations and Software Demos that Actually Work” – to be held on June 8th, 5 PM, at Google Campus Tel Aviv, 98 Yigal Alon St. Tel Aviv. Most companies' presentations are built in a logical structure, with the purpose of leading the audience to certain conclusions. This is in particular valid in B2B software presentations and demos, which have a functional and technical nature. All the investment in international marketing [...]

Are you too lazy to put your International Marketing Plan in writing?

The importance of preparing an international marketing plan for the purpose of planning and implementing marketing and sales operations abroad has already been discussed at length elsewhere. We will not delve into all of the advantages of preparing a marketing plan, but they include: Defining target clients on whom we wish to focus Establishing brand positioning and a unique selling proposition Setting marketing and sales targets Defining your product scope Determining pricing models Establishing sales channels and distributors Planning [...]

The Five Critical Mistakes of Israeli Startups in the B2B Field When Breaking into Global Markets

The dream of breaking into global markets During my work, I accompany startups and small to medium tech companies in the B2B field in their efforts at penetrating international markets. Most of these companies are globally-oriented and the dream to break into global markets is the goal of most of them. The entrepreneurs are confident in the technological or functional superiority of their product and are ready for the big challenge. Are they? Each time I am once again baffled by these [...]

The 5 Most Deadly Mistakes of B2B Start Ups and Software Companies When Locating and Recruiting Distributors Abroad

Most start-ups and software companies in the B2B field recruit distributors abroad. The benefits are clear, and the following can be included as the major ones: A local distributor is a much cheaper alternative compared to the costs of opening an office and recruiting local employees The distributor has relations and better familiarity with the local market than we have – it reduces our time-to-market The distributor has presence and speaks the local language, resulting in better communication with [...]