Beam Global’s Fireside Chat Series – PractiTest

B2B software marketing
 
Watch how two creative marketing activities have positioned this company as a leading global player in the QA software market

Watch this interview of Beam Global’s Fireside Chat Series, where CEOs share secrets of global B2B software marketing – with Yaniv Iny, founder & CEO at PractiTest. Learn how they took their Test Management tool, which helps organizations manage their QA and development process, into global markets.

Listen to Yaniv’s take about aggressive marketing and learn about two insightful and creative marketing activities that they have initiated and developed to support their position as a global leader in the Lifecycle Management Software marketplace.

Learn Yaniv’s approach of whether to start selling locally or globally from the very beginning and how PractiTest has successfully expanded into new markets.

Leave a Reply

Share This Post

Share on linkedin
Share on facebook
Share on twitter

More To Explore

b2b marketing

Beam Global’s Fireside Chat Series – Twik

How this company, that has developed a cloud solution which is taking personalization to the extreme, handled their product-market fit process and why eventually did

join our knowledge base and events

We put a lot of thought in our content, you don’t want to miss it.

Do you wish to discuss and consult with us about your go-to-market strategy?

question mark man

ABOUT

Beam Global, a marketing consultancy and strategic planning firm headed by Ori Ainy, advises B2B high-tech and software companies and startups on international marketing, sales, and business development and provides sales execution services. Beam (illuminate) in Beam Global refers to companies, which, even if they are small and unknown, can compete with large international companies by gaining global exposure and by projecting an image of up-and-coming professional big-league players that have the potential to lead in their field.

GET IN TOUCH