B2B Marketing strategy and plan questions
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Normally the process of conducting a through market research, devising a go-to-market strategy and preparing a marketing plan would take around 3 months.
The goals are determined by the market potential, the unique selling proposition of your company and product and by your budget.
Technically a marketing plan is a part of a business plan. However, typically business plans are prepared for the purpose of obtaining funding from investors or governmental resources – to show them how profitable the business would be ,while our strategic and marketing plan is primarily used for internal reasons, it is more in depth and meant to crack the way to introduce a new or existing product to new international markets.
Notwithstanding the above, a strategy and marketing
plan will help you in obtaining credibility from investors and funding organizations and therefor help you in raising funds as well.
This depends on your availability and your will to let us meet with a customer of yours (if you’ve got one yet). Anywhere between 4 to 8 meetings would make sense.