Go-to-market strategy and international marketing plan

Decoding and planning the smartest and easiest way to reach and sales to your target customers

Do you have a marketing plan and know how to reach your potential customers?

Understanding your business and product characteristics, your target markets abroad, your industry trends and the competition, will help you plan your go-to-market, budget your B2B marketing efforts, and reach your prospective customers effectively, while also reducing time-to-market.

Creating a solid marketing strategy and marketing plan require that you pinpoint your target customers while also defining your value proposition and unique selling points. Accordingly, you can determine your international marketing objectives and sales targets, establish a go-to-market plan and a reasonable budget.

What does an international marketing strategy and a marketing plan Include?

  • Researching and assessing the market’s characteristics, size, potential and industry trends

  • Mapping out key market players including industry leaders, consultants, competitors and distributors
  • Pinpointing relevant regions and market segments or verticals with highest chance of success
  • Establishing “buyer persona” profiles including prospective customer attributes
  • Determining marketing goals, including revenues, profits, market share and customer acquisition
  • Preparing a ‘go-to-market’ strategy, specifying how you will meet your marketing and sales goals
  • Defining company positioning and USP (unique selling proposition)
  • Defining exactly your product or service
  • Setting up pricing models
  • Defining sales channels and assigning distributors
  • Defining marketing and communication channels, and marketing tools
  • Incorporating digital channels, tools and social media in the marketing plan
  • Step-by-step work plan with action items and target dates
  • Establishing a marketing budget
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Why should you do it?

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  • Base decisions on facts and professional analysis, not on gut feelings
  • Focus on target customers in a specific market segment to achieve successful, cost-effective marketing, and reduce time-to-market
  • Ability to compete with large international companies that have vast resources
  • Ability to compete with companies that operate locally in your target markets, and that sell products tailored to those local markets at relatively low prices
  • Establish written marketing content, highlighting your product’s benefits and company’s positioning and synchronize marketing messages with your target customer needs
  • Get a work plan in place, ready for immediate implementation
  • Budget your marketing expenses, matching them to your marketing goals to avoid wasted resources.

B2B Marketing strategy and plan FAQ

We Have Great Answers

Normally the process of conducting a through market research, devising a go-to-market strategy and preparing a marketing plan would take around 3 months.

The goals are determined by the market potential, the unique selling proposition of your company and product and by your budget.

Technically a marketing plan is a part of a business plan. However, typically business plans are prepared for the purpose of obtaining funding from investors or governmental resources –  to show them how profitable the business would be ,while our strategic and marketing plan is primarily used for internal reasons, it is more in depth and meant to crack the way to introduce a new or existing product to new international markets.

Notwithstanding the above, a strategy and marketing
plan will help you in obtaining credibility from investors and funding organizations and therefor help you in raising funds as well.

This depends on your availability and your will to let us meet with a customer of yours (if you’ve got one yet). Anywhere between 4 to 8 meetings would make sense.

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ABOUT US

Beam Global, a marketing consultancy and strategic planning firm headed by Ori Ainy, advises B2B high-tech and software companies and startups on international marketing, sales, and business development and provides sales execution services. Beam (illuminate) in Beam Global refers to companies, which, even if they are small and unknown, can compete with large international companies by gaining global exposure and by projecting an image of up-and-coming professional big-league players that have the potential to lead in their field.

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