B2B marketing strategy and plan questions
We Have Great Answers
As much as you wish and as long as he or she is effective or until you can spare the budget
to hire a full-fledged sales and marketing department with your own employee. You do not need to
commit for any minimal time.
Our recommendation is to have someone who meets the following criteria:
– Experience selling in international markets
– Experience with B2B software/high-tech products
– Possess both sales and marketing skills
– Channel partners management record
– Fluent with English or other relevant language
Either a fixed monthly retainer or a more flexible model based on actual hours required and delivered
You can certainly do that. Keep in mind though, that international marketing and sales is a costly endeavor.
Many of the mistakes that an unexperienced sales or marketing person will commit will cost you a lot of money and time.
Still, you can opt for a model of having a less experienced hired employee, accompanied by a more experienced outsourced sales executive and marketing consultant that will guide him or her through.