Breaking into the international market FAQ
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As much as you wish and as long as he or she is effective or until you can spare the budget to hire a full-fledged sales and marketing department with your own employee. You do not need to commit for any minimal time.
Our recommendation is to have someone who meets the following criteria:
– Experience selling in international markets
– Experience with B2B software/high-tech products
– Possess both sales and marketing skills
– Channel partners management record
– Fluent with English or other relevant language
Either a fixed monthly retainer or a more flexible model based on actual hours required and delivered
You can certainly do that. Keep in mind though, that international marketing and sales is a costly endeavor.
Many of the mistakes that an unexperienced sales or marketing person will commit will cost you a lot of money and time.
Still, you can opt for a model of having a less experienced hired employee, accompanied by a more experienced outsourced sales executive and marketing consultant that will guide him or her through.