Should B2B Software and SaaS companies and startups publish their prices online or should they rather provide a quote offline?
This question intrigues many B2B software and SaaS startups.
A recent poll that we’ve held among participants of a Webinar on “Pricing B2B Software and SaaS Products for Global Success” provided the following findings:
While more than two-thirds of participants favor publishing prices online, each company should analyze its own products, the product/solution category to which it pertains, and the relevant target markets and take a decision that is in line with its go-to-market strategy.
More on this debate could be found in this article.