Closing the Bigger Deals in Global Markets – Online Seminar Recording
May 2, 2020
Our event – Closing the Bigger Deals in Global Markets –was held online on April 27, 2020. CEOs and senior executives from B2B software and tech
International sales
Is Your Marketing Strategy Based on Your B2B Software Features?
July 2, 2019
Many of the B2B software and start-up companies I meet with have plans to expand their activity and enter international markets, based solely on their
Should I publish the price of my software in my website in B2B international sales?
November 10, 2018
One of the issues that B2B software companies, which are seeking to market their products in international markets are struggling with, is whether it is
Exhibition CEBIT 2018 – to prepare in Hebrew and present in Germany
June 16, 2018
Exhibitions and conferences have been, and surprisingly are still one of the common B2B marketing channels CEBIT 2018 changes format and turns into a stage
My B2B software solution is excellent – why is it so hard to sell it overseas?
May 30, 2018
A common phenomenon I encounter in my work meetings with B2B software companies and startups is the frustration of founders, CEOs and sales managers that
The main reasons startups fail
January 31, 2018
Geektime published a survey listing the main reasons startups fail. Quickly glancing at the survey shows that “bad marketing” is responsible for only 15% of
In which arena are you competing when internationally marketing your B2B software?
September 6, 2017
B2B startups, and even more established companies, that develop innovative products are very focused on the product and its development. These companies have invested all
Should you sign a B2B software distribution agreement with overseas distributors?
August 21, 2017
Most B2B software companies I work with seek to identify distributors, resellers or other channel partners in order to promote their products in relevant international markets.
Copywriting that sells: An effective vehicle for your B2B marketing strategy
August 9, 2017
We cordially invite you to our upcoming event “Copywriting that sells: An effective vehicle for your B2B marketing strategy” – to be held on July
“The Distributor is My Client”
August 2, 2017
Any reasonable person would tell you that this statement has a built-in contradiction. In a live survey that I conducted during one of my lectures
