AI Gave You a “Strategy”. Now What?
Why Market Research and GTM Planning Matter More Than Ever in the Age of AI You’ve probably done it already: Typed into ChatGPT: “Write a go-to-market
Why Market Research and GTM Planning Matter More Than Ever in the Age of AI You’ve probably done it already: Typed into ChatGPT: “Write a go-to-market
Expanding a B2B software or SaaS company globally is exciting—but it also means reaching decision-makers in unfamiliar markets, often from scratch. Whether you’re targeting IT
Are you ready to scale your B2B software, SaaS, or cybersecurity solution into the North American market? At Beam Global, we know that Israeli tech
Uncover the secrets to cutting through the digital clutter and building an effective cold email outreach engine for global SaaS expansionץ Expanding your SaaS or
Focusing or spreading out? Each strategy holds its own advantages and the ability to characterize the target audience for the product as well as the
Our event – Closing the Bigger Deals in Global Markets –was held online on April 27, 2020. CEOs and senior executives from B2B software and tech
Many of the B2B software and start-up companies I meet with have plans to expand their activity and enter international markets, based solely on their
One of the issues that B2B software companies, which are seeking to market their products in international markets are struggling with, is whether it is
Exhibitions and conferences have been, and surprisingly are still one of the common B2B marketing channels CEBIT 2018 changes format and turns into a stage
A common phenomenon I encounter in my work meetings with B2B software companies and startups is the frustration of founders, CEOs and sales managers that
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Beam Global, a marketing consultancy and strategic planning firm headed by Ori Ainy, advises B2B high-tech and software companies and startups on international marketing, sales, and business development and provides sales execution services. Beam (illuminate) in Beam Global refers to companies, which, even if they are small and unknown, can compete with large international companies by gaining global exposure and by projecting an image of up-and-coming professional big-league players that have the potential to lead in their field.
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