Should B2B Software companies set end-customer or channel partner prices?

SaaS pricing

Should B2B Software companies set end-customer or channel partner prices?

While those that tend to set the price for the end customer wish to enforce tighter control over their final pricing, those that favor the channel pricing would claim that they just want to get their cut in the deal and don’t mind the partners to charge their respective customers as much (or as low) as they wish.

A recent poll that we’ve held among participants of a Webinar on “Pricing B2B Software and SaaS Products for Global Success” provided the following findings.

SaaS pricing

 

 

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