Global marketing
The B2B Marketing Olympics – Unlocking the Secrets of Local Markets
USA Vs Germany Vs China Vs Japan Vs Colombia We are happy to invite you to our next event – The B2B Marketing Olympics –
February 13, 2018
Global market
The main reasons startups fail
Geektime published a survey listing the main reasons startups fail. Quickly glancing at the survey shows that “bad marketing” is responsible for only 15% of
January 31, 2018
b2b marketing
How Can an International Marketing Plan Save You More Than $53,000
Most of you reading this, including founders and executives of startup and B2B software companies, have already read an article or post, heard a lecture
September 14, 2017
b2b marketing
In which arena are you competing when internationally marketing your B2B software?
B2B startups, and even more established companies, that develop innovative products are very focused on the product and its development. These companies have invested all
September 6, 2017
business development
Should you sign a B2B software distribution agreement with overseas distributors?
Most B2B software companies I work with seek to identify distributors, resellers or other channel partners in order to promote their products in relevant international markets.
August 21, 2017
b2b marketing
Copywriting that sells: An effective vehicle for your B2B marketing strategy
We cordially invite you to our upcoming event “Copywriting that sells: An effective vehicle for your B2B marketing strategy” – to be held on July
August 9, 2017
b2b marketing
“The Distributor is My Client”
Any reasonable person would tell you that this statement has a built-in contradiction. In a live survey that I conducted during one of my lectures
August 2, 2017
b2b marketing
The Alternative Pitch – Presentations and Software Demos that Actually Work
We cordially invite you to our upcoming event – “The Alternative Pitch – Presentations and Software Demos that Actually Work” – to be held on
May 10, 2017
b2b marketing
Are you too lazy to put your International Marketing Plan in writing?
The importance of preparing an international marketing plan for the purpose of planning and implementing marketing and sales operations abroad has already been discussed at
April 1, 2017
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