Pricing B2B Software and SaaS Products for Global Success – Live Webinar
October 26, 2020
Are you in doubt about how to correctly price your B2B software product for the global market? Is your SaaS pricing model broken? We are
Global sales
Closing the Bigger Deals – Preparing for Global Enterprise Sales
February 20, 2020
Do your product and overall global marketing strategy target the bigger deals? If so, you need to effectively prepare for Enterprise sales. We are happy
Software Enterprise Sales – Tips for Successful Preparation
February 1, 2020
One cornerstone of a marketing strategy is defining the target customers. Determining the target customers affects the characteristics of the sales process and therefore also the preparation
Is Your Marketing Strategy Based on Your B2B Software Features?
July 2, 2019
Many of the B2B software and start-up companies I meet with have plans to expand their activity and enter international markets, based solely on their
Should I publish the price of my software in my website in B2B international sales?
November 10, 2018
One of the issues that B2B software companies, which are seeking to market their products in international markets are struggling with, is whether it is
Exhibition CEBIT 2018 – to prepare in Hebrew and present in Germany
June 16, 2018
Exhibitions and conferences have been, and surprisingly are still one of the common B2B marketing channels CEBIT 2018 changes format and turns into a stage
My B2B software solution is excellent – why is it so hard to sell it overseas?
May 30, 2018
A common phenomenon I encounter in my work meetings with B2B software companies and startups is the frustration of founders, CEOs and sales managers that
The B2B Marketing Olympics – Unlocking the Secrets of Local Markets
February 13, 2018
USA Vs Germany Vs China Vs Japan Vs Colombia We are happy to invite you to our next event – The B2B Marketing Olympics –
The main reasons startups fail
January 31, 2018
Geektime published a survey listing the main reasons startups fail. Quickly glancing at the survey shows that “bad marketing” is responsible for only 15% of
In which arena are you competing when internationally marketing your B2B software?
September 6, 2017
B2B startups, and even more established companies, that develop innovative products are very focused on the product and its development. These companies have invested all
