How should ISV/SaaS vendors reach, attract, onboard & build profitable partnerships? Which channel partner myths harm your global business? We are happy to invite you
Are you in doubt about how to correctly price your B2B software product for the global market? Is your SaaS pricing model broken? We are
Do your product and overall global marketing strategy target the bigger deals? If so, you need to effectively prepare for Enterprise sales. We are happy
One cornerstone of a marketing strategy is defining the target customers. Determining the target customers affects the characteristics of the sales process and therefore also the preparation
Many of the B2B software and start-up companies I meet with have plans to expand their activity and enter international markets, based solely on their
One of the issues that B2B software companies, which are seeking to market their products in international markets are struggling with, is whether it is
Exhibitions and conferences have been, and surprisingly are still one of the common B2B marketing channels CEBIT 2018 changes format and turns into a stage
A common phenomenon I encounter in my work meetings with B2B software companies and startups is the frustration of founders, CEOs and sales managers that
USA Vs Germany Vs China Vs Japan Vs Colombia We are happy to invite you to our next event – The B2B Marketing Olympics –
Geektime published a survey listing the main reasons startups fail. Quickly glancing at the survey shows that “bad marketing” is responsible for only 15% of
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Beam Global, a marketing consultancy and strategic planning firm headed by Ori Ainy, advises B2B high-tech and software companies and startups on international marketing, sales, and business development and provides sales execution services. Beam (illuminate) in Beam Global refers to companies, which, even if they are small and unknown, can compete with large international companies by gaining global exposure and by projecting an image of up-and-coming professional big-league players that have the potential to lead in their field.
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