Most B2B software companies I work with seek to identify distributors, resellers or other channel partners in order to promote their products in relevant international markets. This process is often undertaken without proper planning and preparation, and suddenly companies are left wondering whether they should sign a detailed distribution agreement or forego it entirely and work without a written agreement. Read the full article which was published in Status – the Magazine for Strategic and Managerial Thinking in this link .
How should ISV/SaaS vendors reach, attract, onboard & build profitable partnerships? Which channel partner myths harm your global business? We are happy to invite you