Should you sign a B2B software distribution agreement with overseas distributors?

distributors

Most B2B software companies I work with seek to identify distributors, resellers or other channel partners in order to promote their products in relevant international markets. This process is often undertaken without proper planning and preparation, and suddenly companies are left wondering whether they should sign a detailed distribution agreement or forego it entirely and work without a written agreement.  Read the full article which was published in Status – the  Magazine for Strategic and Managerial Thinking in this link .

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  1. Very true for the local distributor.
    It’s even more difficult for the customers who bought a solution and suddenly get no interest from the IT company and sometime no support, simply because a board decision stated to “close down” a market

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Beam Global, a marketing consultancy and strategic planning firm headed by Ori Ainy, advises B2B high-tech and software companies and startups on international marketing, sales, and business development and provides sales execution services. Beam (illuminate) in Beam Global refers to companies, which, even if they are small and unknown, can compete with large international companies by gaining global exposure and by projecting an image of up-and-coming professional big-league players that have the potential to lead in their field.

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