USA Vs Germany Vs China Vs Japan Vs Colombia
We are happy to invite you to our next event – The B2B Marketing Olympics – Unlocking the Secrets of Local Markets – which will be held on May 9, 2018 at 9:30 AM at Google Campus Tel Aviv, Electra Tower (Ampa Tower), 34th floor.
One of the most challenging aspects of global marketing is selecting the territories in which to market the products. It is a particularly interesting question in B2B software and other technological products, which are either digital entities, sometimes cloud-based services, requiring no physical distribution and logistics, or IT products that could be used by any business worldwide. In our gathering, we will outline a process and methodology for selecting the territories on which to focus your international marketing efforts.
Among the most popular markets that Israeli companies increasingly target are the USA, Germany, China, Japan and lately Colombia – representing multiple continents. Which is the one your company should focus on? One of the parameters that should be considered is the local business culture of any given market – often difficult to understand, and confusing for both beginners and more experienced marketers.
Therefore, we have organized the “B2B Marketing Olympics” with powerful “delegates” – experienced experts in these 5 territories, each with a unique background – who will “represent” his territory and share his insights, secrets and tips regarding the local business culture and how to play by the local rules, with the aim of helping you determine if you are prepared to conduct business in this market and if so, how to make it successful.
For more details, the agenda and registration click here