Exhibitions and conferences have been, and surprisingly are still one of the common B2B marketing channels CEBIT 2018 changes format and turns into a stage
A common phenomenon I encounter in my work meetings with B2B software companies and startups is the frustration of founders, CEOs and sales managers that
USA Vs Germany Vs China Vs Japan Vs Colombia We are happy to invite you to our next event – The B2B Marketing Olympics –
Geektime published a survey listing the main reasons startups fail. Quickly glancing at the survey shows that “bad marketing” is responsible for only 15% of
B2B startups, and even more established companies, that develop innovative products are very focused on the product and its development. These companies have invested all
Most B2B software companies I work with seek to identify distributors, resellers or other channel partners in order to promote their products in relevant international markets.
We cordially invite you to our upcoming event “Copywriting that sells: An effective vehicle for your B2B marketing strategy” – to be held on July
Any reasonable person would tell you that this statement has a built-in contradiction. In a live survey that I conducted during one of my lectures
We cordially invite you to our upcoming event – “The Alternative Pitch – Presentations and Software Demos that Actually Work” – to be held on
Appointing distributors in B2B start-ups and software companies is rather common. In a previous article, we listed the 5 Most Deadly Mistakes of B2B Start Ups
