Not every channel partner hangs a sign that says “Reseller.”
In fact, most don’t.
That’s the challenge with partner-led growth:
You’re looking for independent businesses that don’t identify as “channel partners” or appear in any directory — yet they hold the key to unlocking new markets.
That’s why partner-led growth is so powerful — and so hard.
At Beam Global, we’ve spent years cracking this code.
💡 We’ve developed 14 clever “Partner Plays”, most of which AI-enhanced— each designed to locate, qualify, and connect with your next top reseller, distributor, VAR, MSP, or integrator.
From Ecosystem Magnet Play to Competitor Reverse-Engineering Play— we don’t guess. We systematize partner discovery.
👇 Check out the image at the top for a glimpse of our framework.
Want to see which plays fit your growth goals?
Email us at [email protected] or schedule a meeting.
