“The Distributor is My Client”
August 2, 2017
Any reasonable person would tell you that this statement has a built-in contradiction. In a live survey that I conducted during one of my lectures
Author: Ori Ainy
This author has written 102 articles
The Alternative Pitch – Presentations and Software Demos that Actually Work
May 10, 2017
We cordially invite you to our upcoming event – “The Alternative Pitch – Presentations and Software Demos that Actually Work” – to be held on
Are you too lazy to put your International Marketing Plan in writing?
April 1, 2017
The importance of preparing an international marketing plan for the purpose of planning and implementing marketing and sales operations abroad has already been discussed at
How Will You Make Distributors Want to Work with Your Company and Successfully Sell Your Products in Global Marketing?
March 12, 2017
Appointing distributors in B2B start-ups and software companies is rather common. In a previous article, we listed the 5 Most Deadly Mistakes of B2B Start Ups
How to Penetrate into International Markets? – Seminar
February 20, 2017
Seminar on integrating marketing and Web strategy for B2B software companies. Are you planning to break into international markets? Do you wish to increase your
The Five Critical Mistakes of Israeli Startups in the B2B Field When Breaking into Global Markets
February 15, 2017
The dream of breaking into global markets During my work, I accompany startups and small to medium tech companies in the B2B field in their
The 5 Most Deadly Mistakes of B2B Start Ups and Software Companies When Locating and Recruiting Distributors Abroad
February 13, 2016
Most start-ups and software companies in the B2B field recruit distributors abroad. The benefits are clear, and the following can be included as the major
How and Where to Search for Distributors for Your Global Business
January 1, 2013
International high-tech companies wishing to extend their global reach to new territories may opt for building up indirect sales channels. Using distributors is a common
