Should B2B Software companies set end-customer or channel partner prices? While those that tend to set the price for the end customer wish to enforce
Focusing or spreading out? Each strategy holds its own advantages and the ability to characterize the target audience for the product as well as the
Should B2B Software and SaaS companies and startups publish their prices online or should they rather provide a quote offline? This question intrigues many B2B
Are you in doubt about how to correctly price your B2B software product for the global market? Is your SaaS pricing model broken? We are
How this company, that has developed a cloud solution which is taking personalization to the extreme, handled their product-market fit process and why eventually did
What are Industry Directories? More and more B2B clients (68% according to a Forrester research) prefer learning about products and exploring them independently online, instead
Watch how two creative marketing activities have positioned this company as a leading global player in the QA software market Watch this interview of Beam
How a YouTube video with only 50 views has transformed this bootstrap self-funded company from a local IT integration vendor into an international software company
Leading local cloud recruitment system vendor was looking for years to pave its way into global markets. Watch closely the lessons they have learned. Watch
Our event – Closing the Bigger Deals in Global Markets –was held online on April 27, 2020. CEOs and senior executives from B2B software and tech
