Most of you reading this, including founders and executives of startup and B2B software companies, have already read an article or post, heard a lecture
B2B startups, and even more established companies, that develop innovative products are very focused on the product and its development. These companies have invested all
Most B2B software companies I work with seek to identify distributors, resellers or other channel partners in order to promote their products in relevant international markets.
We cordially invite you to our upcoming event “Copywriting that sells: An effective vehicle for your B2B marketing strategy” – to be held on July
Any reasonable person would tell you that this statement has a built-in contradiction. In a live survey that I conducted during one of my lectures
We cordially invite you to our upcoming event – “The Alternative Pitch – Presentations and Software Demos that Actually Work” – to be held on
The importance of preparing an international marketing plan for the purpose of planning and implementing marketing and sales operations abroad has already been discussed at
Appointing distributors in B2B start-ups and software companies is rather common. In a previous article, we listed the 5 Most Deadly Mistakes of B2B Start Ups
Seminar on integrating marketing and Web strategy for B2B software companies. Are you planning to break into international markets? Do you wish to increase your
The dream of breaking into global markets During my work, I accompany startups and small to medium tech companies in the B2B field in their
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Beam Global, a marketing consultancy and strategic planning firm headed by Ori Ainy, advises B2B high-tech and software companies and startups on international marketing, sales, and business development and provides sales execution services. Beam (illuminate) in Beam Global refers to companies, which, even if they are small and unknown, can compete with large international companies by gaining global exposure and by projecting an image of up-and-coming professional big-league players that have the potential to lead in their field.
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