Six B2B Targeting Methods Based on Customer Segmentation
May 1, 2020
Why should you target a specific type of customer and how is it done?Six methods to help you differentiate yourself from the competition and increase
marketing strategies
Closing the Bigger Deals – Preparing for Global Enterprise Sales
February 20, 2020
Do your product and overall global marketing strategy target the bigger deals? If so, you need to effectively prepare for Enterprise sales. We are happy
Software Enterprise Sales – Tips for Successful Preparation
February 1, 2020
One cornerstone of a marketing strategy is defining the target customers. Determining the target customers affects the characteristics of the sales process and therefore also the preparation
Is Your Marketing Strategy Based on Your B2B Software Features?
July 2, 2019
Many of the B2B software and start-up companies I meet with have plans to expand their activity and enter international markets, based solely on their
Can Flexibility Be a Marketing Strategy?
July 1, 2019
“Our system is flexible,” “We are very flexible,” “The system’s flexibility makes it suitable for any type of client” – do these messages sound familiar?
Should I publish the price of my software in my website in B2B international sales?
November 10, 2018
One of the issues that B2B software companies, which are seeking to market their products in international markets are struggling with, is whether it is
The main reasons startups fail
January 31, 2018
Geektime published a survey listing the main reasons startups fail. Quickly glancing at the survey shows that “bad marketing” is responsible for only 15% of
How Can an International Marketing Plan Save You More Than $53,000
September 14, 2017
Most of you reading this, including founders and executives of startup and B2B software companies, have already read an article or post, heard a lecture
In which arena are you competing when internationally marketing your B2B software?
September 6, 2017
B2B startups, and even more established companies, that develop innovative products are very focused on the product and its development. These companies have invested all
Are you too lazy to put your International Marketing Plan in writing?
April 1, 2017
The importance of preparing an international marketing plan for the purpose of planning and implementing marketing and sales operations abroad has already been discussed at
