The main reasons startups fail
January 31, 2018
Geektime published a survey listing the main reasons startups fail. Quickly glancing at the survey shows that “bad marketing” is responsible for only 15% of
go-to-market
How Can an International Marketing Plan Save You More Than $14000
September 14, 2017
Most of you reading this, including founders and executives of startup and B2B software companies, have already read an article or post, heard a lecture
In which arena are you competing when internationally marketing your B2B software?
September 6, 2017
B2B startups, and even more established companies, that develop innovative products are very focused on the product and its development. These companies have invested all
Should you sign a B2B software distribution agreement with overseas distributors?
August 21, 2017
Most B2B software companies I work with seek to identify distributors, resellers or other channel partners in order to promote their products in relevant international markets.
Copywriting that sells: An effective vehicle for your B2B marketing strategy
August 9, 2017
We cordially invite you to our upcoming event “Copywriting that sells: An effective vehicle for your B2B marketing strategy” – to be held on July
“The Distributor is My Client”
August 2, 2017
Any reasonable person would tell you that this statement has a built-in contradiction. In a live survey that I conducted during one of my lectures
Are you too lazy to put your International Marketing Plan in writing?
April 1, 2017
The importance of preparing an international marketing plan for the purpose of planning and implementing marketing and sales operations abroad has already been discussed at
How Will You Make Distributors Want to Work with Your Company and Successfully Sell Your Products in Global Marketing?
March 12, 2017
Appointing distributors in B2B start-ups and software companies is rather common. In a previous article, we listed the 5 Most Deadly Mistakes of B2B Start Ups
The Five Critical Mistakes of Israeli Startups in the B2B Field When Breaking into Global Markets
February 15, 2017
The dream of breaking into global markets During my work, I accompany startups and small to medium tech companies in the B2B field in their
The 5 Most Deadly Mistakes of B2B Start Ups and Software Companies When Locating and Recruiting Distributors Abroad
February 13, 2016
Most start-ups and software companies in the B2B field recruit distributors abroad. The benefits are clear, and the following can be included as the major
