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COVID-19 has shown that we all may work remotely, so there is no big difference where your engineering team is located. At the same time,

COVID-19 has shown that we all may work remotely, so there is no big difference where your engineering team is located. At the same time,

בוובינר שקיימנו לאחרונה עם חברות תוכנה ו SaaS בתחום ה B2B מכל רחבי העולם בנושא המסע עם שותפים עסקיים לשווקים בינ”ל, ביקשנו מהמשתתפים לענות על

In a recent webinar about The Channel Partner Journey with B2B SaaS and Independent Software Vendors (ISVs) from all over the word, we’ve asked participants

Do your product and overall global marketing strategy target the bigger deals? If so, you need to effectively prepare for Enterprise sales. We are happy

One cornerstone of a marketing strategy is defining the target customers. Determining the target customers affects the characteristics of the sales process and therefore also the preparation

B2B startups, and even more established companies, that develop innovative products are very focused on the product and its development. These companies have invested all

Most B2B software companies I work with seek to identify distributors, resellers or other channel partners in order to promote their products in relevant international markets.

Any reasonable person would tell you that this statement has a built-in contradiction. In a live survey that I conducted during one of my lectures

The dream of breaking into global markets During my work, I accompany startups and small to medium tech companies in the B2B field in their

Most start-ups and software companies in the B2B field recruit distributors abroad. The benefits are clear, and the following can be included as the major