One cornerstone of a marketing strategy is defining the target customers. Determining the target customers affects the characteristics of the sales process and therefore also the preparation
B2B startups, and even more established companies, that develop innovative products are very focused on the product and its development. These companies have invested all
Most B2B software companies I work with seek to identify distributors, resellers or other channel partners in order to promote their products in relevant international markets.
Any reasonable person would tell you that this statement has a built-in contradiction. In a live survey that I conducted during one of my lectures
The dream of breaking into global markets During my work, I accompany startups and small to medium tech companies in the B2B field in their
Most start-ups and software companies in the B2B field recruit distributors abroad. The benefits are clear, and the following can be included as the major
International high-tech companies wishing to extend their global reach to new territories may opt for building up indirect sales channels. Using distributors is a common
