Most of you reading this, including founders and executives of startup and B2B software companies, have already read an article or post, heard a lecture
B2B startups, and even more established companies, that develop innovative products are very focused on the product and its development. These companies have invested all
Most B2B software companies I work with seek to identify distributors, resellers or other channel partners in order to promote their products in relevant international markets.
We cordially invite you to our upcoming event “Copywriting that sells: An effective vehicle for your B2B marketing strategy” – to be held on July
Any reasonable person would tell you that this statement has a built-in contradiction. In a live survey that I conducted during one of my lectures
We cordially invite you to our upcoming event – “The Alternative Pitch – Presentations and Software Demos that Actually Work” – to be held on
Appointing distributors in B2B start-ups and software companies is rather common. In a previous article, we listed the 5 Most Deadly Mistakes of B2B Start Ups
The dream of breaking into global markets During my work, I accompany startups and small to medium tech companies in the B2B field in their
Most start-ups and software companies in the B2B field recruit distributors abroad. The benefits are clear, and the following can be included as the major
International high-tech companies wishing to extend their global reach to new territories may opt for building up indirect sales channels. Using distributors is a common
