One of the issues that B2B software companies, which are seeking to market their products in international markets are struggling with, is whether it is
A common phenomenon I encounter in my work meetings with B2B software companies and startups is the frustration of founders, CEOs and sales managers that
Most of you reading this, including founders and executives of startup and B2B software companies, have already read an article or post, heard a lecture
B2B startups, and even more established companies, that develop innovative products are very focused on the product and its development. These companies have invested all
We cordially invite you to our upcoming event “Copywriting that sells: An effective vehicle for your B2B marketing strategy” – to be held on July
Any reasonable person would tell you that this statement has a built-in contradiction. In a live survey that I conducted during one of my lectures
We cordially invite you to our upcoming event – “The Alternative Pitch – Presentations and Software Demos that Actually Work” – to be held on
The importance of preparing an international marketing plan for the purpose of planning and implementing marketing and sales operations abroad has already been discussed at
Appointing distributors in B2B start-ups and software companies is rather common. In a previous article, we listed the 5 Most Deadly Mistakes of B2B Start Ups
The dream of breaking into global markets During my work, I accompany startups and small to medium tech companies in the B2B field in their
