
The main reasons startups fail
Geektime published a survey listing the main reasons startups fail. Quickly glancing at the survey shows that “bad marketing” is responsible for only 15% of

Geektime published a survey listing the main reasons startups fail. Quickly glancing at the survey shows that “bad marketing” is responsible for only 15% of

Most of you reading this, including founders and executives of startup and B2B software companies, have already read an article or post, heard a lecture

B2B startups, and even more established companies, that develop innovative products are very focused on the product and its development. These companies have invested all

We cordially invite you to our upcoming event “Copywriting that sells: An effective vehicle for your B2B marketing strategy” – to be held on July

Any reasonable person would tell you that this statement has a built-in contradiction. In a live survey that I conducted during one of my lectures

We cordially invite you to our upcoming event – “The Alternative Pitch – Presentations and Software Demos that Actually Work” – to be held on

The importance of preparing an international marketing plan for the purpose of planning and implementing marketing and sales operations abroad has already been discussed at

Appointing distributors in B2B start-ups and software companies is rather common. In a previous article, we listed the 5 Most Deadly Mistakes of B2B Start Ups

Seminar on integrating marketing and Web strategy for B2B software companies. Are you planning to break into international markets? Do you wish to increase your

The dream of breaking into global markets During my work, I accompany startups and small to medium tech companies in the B2B field in their