How should ISV/SaaS vendors reach, attract, onboard & build profitable partnerships? Which channel partner myths harm your global business? We are happy to invite you
Category: go to market strategy
Should B2B Software companies set end-customer or channel partner prices? While those that tend to set the price for the end customer wish to enforce
Should B2B Software and SaaS companies and startups publish their prices online or should they rather provide a quote offline? This question intrigues many B2B
Are you in doubt about how to correctly price your B2B software product for the global market? Is your SaaS pricing model broken? We are
How a YouTube video with only 50 views has transformed this bootstrap self-funded company from a local IT integration vendor into an international software company
The Ultimate Question in International Marketing – Is it Better to Focus on One Country or to Spread Out?
Focusing or spreading out? Each strategy holds its own advantages and the ability to characterize the target audience for the product as well as the