
“The Distributor is My Client”
Any reasonable person would tell you that this statement has a built-in contradiction. In a live survey that I conducted during one of my lectures

Any reasonable person would tell you that this statement has a built-in contradiction. In a live survey that I conducted during one of my lectures

Appointing distributors in B2B start-ups and software companies is rather common. In a previous article, we listed the 5 Most Deadly Mistakes of B2B Start Ups

The dream of breaking into global markets During my work, I accompany startups and small to medium tech companies in the B2B field in their

Most start-ups and software companies in the B2B field recruit distributors abroad. The benefits are clear, and the following can be included as the major

International high-tech companies wishing to extend their global reach to new territories may opt for building up indirect sales channels. Using distributors is a common