A common phenomenon I encounter in my work meetings with B2B software companies and startups is the frustration of founders, CEOs and sales managers that
Most B2B software companies I work with seek to identify distributors, resellers or other channel partners in order to promote their products in relevant international markets.
Any reasonable person would tell you that this statement has a built-in contradiction. In a live survey that I conducted during one of my lectures
The importance of preparing an international marketing plan for the purpose of planning and implementing marketing and sales operations abroad has already been discussed at
Appointing distributors in B2B start-ups and software companies is rather common. In a previous article, we listed the 5 Most Deadly Mistakes of B2B Start Ups
Most start-ups and software companies in the B2B field recruit distributors abroad. The benefits are clear, and the following can be included as the major
International high-tech companies wishing to extend their global reach to new territories may opt for building up indirect sales channels. Using distributors is a common
