AI Powered Go to Market Strategy and International Marketing Plan

Decoding and planning the smartest and fastest way to reach and sell globally

Do you have a marketing plan and know how to reach your potential customers?

Succeeding in international markets starts with a solid, well-validated plan.

Whether you’re launching into a new region or scaling your SaaS solution globally, as an Independent Software Vendor (ISV) or B2B software company or startup it takes more than a great product. You need credible market intelligence, a compelling value proposition, defined sales channels, and a GTM strategy tailored to your product, capacity, and goals.

At Beam Global, we help you build that plan—from strategy to execution—powered by smart AI and grounded in facts, expert insight, and deep experience in the B2B software space.

Why Research, Strategy, and Planning Still Matter

In global markets, guessing is expensive. Without solid market research and validation as a strategic foundation, you risk:

Targeting the wrong markets, customers, or partners
Wasting budget on misaligned channels or tactics
Messaging that misses or mimics, instead of differentiates
Falling behind global giants or stronger local players
Launching without a plan you can actually implement

We help you go to market with clarity, speed, and confidence.

Two Ways to Work With Us

We build your GTM plan from scratch.
We lead the process—using our field-tested frameworks and proprietary GPT-powered tools to deliver a custom go-to-market and marketing plan, built on smart automation and strategic depth.
You start with AI—we take it further.
We encourage you to experiment with tools like ChatGPT or Perplexity. But its crucial to know what to ask, what to verify, or how to challenge the output. AI provides smooth, confident answers—even when they’re incomplete, misleading, or shallow.

We take your draft and:

- Cross-check and validate the findings
- Raise questions AI didn’t
- Fill in gaps, and add expert interviews
- Apply proprietary tools and field-tested insights

This way, we guide you toward the right strategic path.

We’ve seen AI suggest fictional channel partners, launch campaigns before defining audiences, or produce sleek—but generic—plans that thousands of companies receive while you are seeking for differentiation. AI completes the task. We make sure the task and path are correct.

What a Real GTM Strategy Includes

Your plan will include:

Market segmentation, trends, and geo-prioritization
Buyer behavior, decision triggers, and personas
Ecosystem mapping for partnerships and integrations
Positioning, Unique Selling Proposition, pricing strategy, and value messaging
Sales and channel model (resellers, MSPs, SIs, distributors)
Marketing channels and activities suitable for the B2b SaaS space
Execution plan with timeline, roles, and budget

From Strategy Reports to Sprint-Based Execution

While traditional GTM plans are long, linear, and often theoretical—Beam Global delivers them through modular, outcome-driven sprints. Each sprint helps you move fast, validate assumptions, and focus only on what matters most.

Whether you’re:

A company selling locally and ready to expand abroad, or
A startup still looking for product–market fit or deciding whether to launch in Israel or globally

…we help you prioritize the right territories, sharpen your value proposition, test pricing, identify partners, and engage the right channels.

We call it global product–market fit—the readiness to succeed in new markets, with the right offer, positioning, and execution model.

And yes, we still do market research. But only as the foundations and backing evidence of a smart, strategic and targeted framework.

Powered with Smart AI. Built on real-world knowledge from our consultancy practice.

We’ve developed a suite of AI-based agents tailored for B2B software, including:

Strategy Analyzer
Channel Partner Research & Scoring Assistants
Ecosystem Mapper
Competitor Analyzer
Reseller & Client Match Qualifiers

But while AI pulls from public info, we draw from a unique internal knowledge base—strategies, outcomes, lessons, and mistakes from years of confidential consultancy work with ISVs and B2B SaaS companies.. These insights aren’t online, and AI can’t reuse them.

We also suggest or use new AI tools—to improve efficiency without compromising quality.

Global Network. Real Execution.

AI can write strategies. It can’t execute them.
Our vetted global network of resellers, marketers, and industry insiders gives you access to:

Real-time validation
Feedback loops with actual stakeholders
Hands-on partner identification and onboarding

Why Beam Global?

Because:

AI alone won’t get you results—or take responsibility when it doesn’t.
Strategy is complex and requires judgment, experience, differentiation, and follow-through.
You need someone who won’t just generate a plan—but stand behind it.
You need to avoid mistakes and reduce your risk
Our sprint-based process reduces risk, accelerates validation, and brings structure and clarity to your global go-to-market journey

Let’s build a plan you can trust—and execute.
Start from scratch or bring us your AI draft.
We’ll turn it into a global strategy that delivers.

B2B Marketing strategy and plan FAQ

We Have Great Answers

How long does it take to devise a strategy and prepare a marketing plan?

In the traditional model, this process could take 3-4 months or more. But with our modular GTM Sprint approach, we break the process into focused 10-14 day sprints — each delivering clear outcomes like market prioritization, pricing structure, or partner discovery.

The full strategy may still evolve over several weeks, but you get decision-ready insights along the way, instead of waiting for a single final report. It’s faster, leaner, and driven by both AI tools and expert judgment.

How do you set the sales goals in the marketing plan?

The goals are determined by the market potential, the unique selling proposition of your company and product and by your budget.

How many meetings are required from us for you to prepare a strategy & marketing plan?

This depends on your availability and your will to let us meet with a customer of yours (if you’ve got one yet). Anywhere between 4 to 7 meetings would make sense.

Do you offer market research or market validation?

Yes — we offer both, but not in the traditional sense of long, academic reports.
We use AI tools and expert interviews to support focused market validation, territory comparison, and segment fit analysis—all as part of our lean, sprint-based strategy process.

What if we haven’t sold our product yet?

That’s a common use case. We help early-stage B2B SaaS companies explore their ideal customers, compare launch markets (like Israel vs. US), and test assumptions to reach product–market fit faster.

What is a Sprint-Based GTM Strategy?

It’s a modular, AI-enhanced framework where each 10–14 day sprint delivers focused insights or decisions—like pricing, positioning, or go/no-go territory recommendations. No long waits.

Do I need a business plan or a strategy & marketing plan?

Technically a marketing plan is a part of a business plan. However, typically business plans are prepared for the purpose of obtaining funding from investors or governmental resources – to show them how profitable the business would be ,while our strategic and marketing plan is primarily used for internal reasons, it is more in depth and meant to crack the way to introduce a new or existing product to new international markets.

Notwithstanding the above, a strategy and marketing
plan will help you in obtaining credibility from investors and funding organizations and therefor help you in raising funds as well.

Join our knowledge base and events

We put a lot of thought in our content, you don’t want to miss it.

Do you wish to discuss and consult with us about your go-to-market strategy?

ABOUT US

Beam Global, a marketing consultancy and strategic planning firm headed by Ori Ainy, advises B2B high-tech and software companies and startups on international marketing, sales, and business development and provides sales execution services. Beam (illuminate) in Beam Global refers to companies, which, even if they are small and unknown, can compete with large international companies by gaining global exposure and by projecting an image of up-and-coming professional big-league players that have the potential to lead in their field.

SERVICES