Market Selection Is Not a Feelings Decision
At some point in every Israeli B2B software company’s journey, the founder – who is usually still running most of the international sales effort personally
At some point in every Israeli B2B software company’s journey, the founder – who is usually still running most of the international sales effort personally
Seven out of ten first VP Sales hires at SaaS companies may not survive twelve months in the role.[1] That figure tends to land as
Israel’s high-tech sector just delivered one of the most paradoxical reports in its history. According to the Israel Innovation Authority’s 2025 Annual High-Tech Report, exit
Many B2B SaaS, AI-native, and technology companies invest in campaigns, AI tools, and automation – yet still struggle to build a scalable global GTM motion.
For decades, the channel partner model in B2B software was built on a predictable formula: resell licenses, implement, customize, train, support, and expand. Professional services
AI-native startups are being built faster than any previous generation of software companies. Products that would have taken years to develop can now be launched
