Should B2B Software companies publish their prices online?

SaaS pricing plans

Should B2B Software and SaaS companies and startups publish their prices online or should they rather provide a quote offline?

This question intrigues many B2B software and SaaS startups.

A recent poll that we’ve held among participants of a Webinar on “Pricing B2B Software and SaaS Products for Global Success” provided the following findings:

Software and SaaS pricing
Software and SaaS pricing

 

While more than two-thirds of participants favor publishing prices online, each company should analyze its own products, the product/solution category to which it pertains, and the relevant target markets and take a decision that is in line with its go-to-market strategy.

More on this debate could be found in this article.

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Beam Global, a marketing consultancy and strategic planning firm headed by Ori Ainy, advises B2B high-tech and software companies and startups on international marketing, sales, and business development and provides sales execution services. Beam (illuminate) in Beam Global refers to companies, which, even if they are small and unknown, can compete with large international companies by gaining global exposure and by projecting an image of up-and-coming professional big-league players that have the potential to lead in their field.

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