Do your product and overall global marketing strategy target the bigger deals? If so, you need to effectively prepare for Enterprise sales. We are happy
Focusing or spreading out? Each strategy holds its own advantages and the ability to characterize the target audience for the product as well as the
One cornerstone of a marketing strategy is defining the target customers. Determining the target customers affects the characteristics of the sales process and therefore also the preparation
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Beam Global, a marketing consultancy and strategic planning firm headed by Ori Ainy, advises B2B high-tech and software companies and startups on international marketing, sales, and business development and provides sales execution services. Beam (illuminate) in Beam Global refers to companies, which, even if they are small and unknown, can compete with large international companies by gaining global exposure and by projecting an image of up-and-coming professional big-league players that have the potential to lead in their field.
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