Most B2B software companies I work with seek to identify distributors, resellers or other channel partners in order to promote their products in relevant international markets. This process is often undertaken without proper planning and preparation, and suddenly companies are left wondering whether they should sign a detailed distribution agreement or forego it entirely and work without a written agreement. Read the full article which was published in Status – the Magazine for Strategic and Managerial Thinking in this link .
b2b marketing
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Ori Ainy
March 8, 2026
One Response
Very true for the local distributor.
It’s even more difficult for the customers who bought a solution and suddenly get no interest from the IT company and sometime no support, simply because a board decision stated to “close down” a market