Establishing a B2B marketing and sales infrastructure

Competing with global companies that have vast B2B marketing resources

B2B Marketing and sales infrastructure

It can be challenging to compete with global corporations that have extensive resources and fancy budgets for B2B marketing and sales. That’s why, in order for a small company to gain maximum international exposure and to project a global profile, it’s essential first to devise a comprehensive marketing scheme.

In global marketing  choosing the right B2B marketing channels, preparing high-quality marketing materials and sales tools, and monitoring traffic, are critical for gaining visibility, increasing lead-generation, and positioning you as a professional company in the big leagues.

Establishing your B2B marketing and sales infrastructure includes:

  • Preparing professional marketing and sales tools for your global marketing activities
  • Planning top-notch company presentations and demos
  • Combining digital and online channels to gain an optimal marketing mix
  • Creating a website that generates leads and positions you as a market leader
  • Defining calls-to-action and landing pages
  • Leveraging social media to publish your content, generate leads, and locate distributors
  • Keyword research
  • PPC campaigns on AdWords, Bing, and LinkedIn
  • Lead nurturing to establish relationships with potential customers and get them to purchase your product
  • PR (public relations) planning and management
  • Preparing and publishing marketing content
  • Selecting trade shows and leveraging them for gaining leads, partnerships, and brand recognition
  • Using Google analytics and other digital tools to monitor and optimize your online activities


  • Effective marketing tools that project a global, professional and successful company
  • Top-quality, stimulating demos and presentations that prompt immediate responses
  • Generate traffic to your website, create engagement, and reduce bounce rate
  • Obtain more qualitative leads
  • Attract and recruit distributors with a higher profile level and support their activities
  • Steer your marketing efforts according to market trends and customer feedback
  • Gather smart business intelligence that yields diversified business opportunities
  • Pinpoint new marketing channels to match your marketing strategy