Monthly Archives: July 2019

Is Your Marketing Strategy Based on Your B2B Software Features?

Many of the B2B software and start-up companies I meet with have plans to expand their activity and enter international markets, based solely on their product or on a handful of features which they have developed. This is natural for a software company, as this is its primary focus - developing a software solution and expanding its capabilities by adding new features. Some companies do indeed have unique features. Sometimes a particular feature may have considerable business implications for the client, [...]

Can Flexibility Be a Marketing Strategy?

"Our system is flexible," "We are very flexible," "The system's flexibility makes it suitable for any type of client" - do these messages sound familiar? Do you also find yourselves using them when you attempt to sell your B2B software solutions to clients, trying to emphasize your unique features? Each vendor may mean different things when they say "flexibility". Some refer to changing basic system properties and policies without needing additional software development, others mean adding features quickly and easily, [...]