
Market Selection Is Not a Feelings Decision
At some point in every Israeli B2B software company’s journey, the founder – who is usually still running most of the international sales effort personally

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At some point in every Israeli B2B software company’s journey, the founder – who is usually still running most of the international sales effort personally

At some point in every Israeli B2B software company’s journey, the founder – who is usually still running most of the international sales effort personally
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Beam Global, a marketing consultancy and strategic planning firm headed by Ori Ainy, advises B2B high-tech and software companies and startups on international marketing, sales, and business development and provides sales execution services. Beam (illuminate) in Beam Global refers to companies, which, even if they are small and unknown, can compete with large international companies by gaining global exposure and by projecting an image of up-and-coming professional big-league players that have the potential to lead in their field.