strategic planning

How Can an International Marketing Plan Save You More Than $14000

Most of you reading this, including founders and executives of startup and B2B software companies, have already read an article or post, heard a lecture or were advised on the importance of creating a marketing plan for breaking into international markets. Despite the broad professional consensus in favor of creating marketing plans, it’s quite surprising to see that there are still small and medium-sized enterprises that do not bother investing in making international marketing plans. There are various reasons for this: [...]

In which arena are you competing when internationally marketing your B2B software?

B2B startups, and even more established companies, that develop innovative products are very focused on the product and its development. These companies have invested all of their capital, time and efforts into developing and improving the product. When they face difficulties entering international markets, they don’t seem to understand why it’s so hard to sell a product that is better than the competition, and why clients don’t simply realize it and just buy the product or at least start [...]

Copywriting that sells: An effective vehicle for your B2B marketing strategy

We cordially invite you to our upcoming event “Copywriting that sells: An effective vehicle for your B2B marketing strategy” – to be held on July 13th, 08:45 AM, at Google Campus Tel Aviv, 98 Yigal Alon St. Tel Aviv. The impact of your company’s strategic marketing plan on your bottom line is not always obvious. Nevertheless, a good marketing plan is an elementary factor for succeeding in the global B2B marketing arena. Once all your marketing efforts are aligned with your strategic [...]

The Five Critical Mistakes of Israeli Startups in the B2B Field When Breaking into Global Markets

The dream of breaking into global markets During my work, I accompany startups and small to medium tech companies in the B2B field in their efforts at penetrating international markets. Most of these companies are globally-oriented and the dream to break into global markets is the goal of most of them. The entrepreneurs are confident in the technological or functional superiority of their product and are ready for the big challenge. Are they? Each time I am once again baffled by these [...]